Alvarez was established in 1965 by St. Louis Music. In the late 60’s the company began working with Master Luthier, Kazuo Yairi.
This collaboration turned out to be a remarkable success and our Alvarez-Yairi guitars are still handmade in the Yairi factory today, in the small town of Kani, Japan.
The bond between SLM and Yairi is underpinned by a desire to produce some of the ﬁnest guitars in the world. Their instruments are a mix of tradition and innovation, and their culture is one of continual development and improvement. We hope you ﬁnd this attitude evident in all of our guitars from Regent Series to Masterworks, so at each price point true value and quality is found.
Alvarez-Yairi guitars have held a special place in players’ hearts for nearly fifty years. Some of the greatest songwriters and guitarists ever to grace the planet have played them.